The successful marketing of an up-market property requires a thorough understanding of its nature, value and appeal. Traditionally, the investment to acquire the necessary knowledge is substantial, as is the cost and demands to marketing the property due to the smaller pool of prospective buyers -- even in a strong real estate market.
Most luxury homes are highly customized and with many special features. Understandably, special features one person has invested in may not have a big appeal to other people. That is wherePremium Homes by NextRE excels: As a specialty service focused on unique properties with exquisite qualities and amenities, we implement marketing programs personalized specifically to the home and the current market conditions.
The most important benefit that NextRE brings to the marketing of up-market homes, is our inhouse creative services staff, ready to quickly react to changing market conditions, rapidly creating, modifying or distributing any necessary sales tools.
In most cases our recommended program will include showcasing a home to potential buyers through multi-faceted, customized marketing, drawing on such tools as a brochures, advertising on the internet and in premium publications, and direct mail, to name a few. This is above and beyond the marketing program that typically produces the sale of an “average-price” property. Our approach gains the attention of any and all prospective buyers for whom the purchase of this kind of impressive property is a genuine possibility.
The marketing techniques and programs that are utilized are innovative and draw on cutting edge technology to appeal to the well-to-do buyers of up-market homes. In showcasing a home we deploy the following marketing strategy:
NextTour – We prepare a narrated video virtual tour of the property and make it available via our website broadcast capability. The video tour usually covers the highlights of the home we select in a “team approach” with the owner, set in motion through the use of Flash or other web-based presentation tools. The goal of the “tour” is to motivate a potential buyer to make an appointment to see the home in person. We also make copies of the video tour” available in CD to be retained by the visiting prospect after seeing the home.
Dedicated Showcase – The property is featured on Premium Homes by NextRE, our dedicated section on the NextRE website showing homes of distinction which usually fall in the estate, luxury and premium classification. Potential buyers are directed to the Premium Homes by NextRE showcase directly from the home page of our website.
Online Printable Brochure – A full-color brochure is made available to download from the NextRE website, identifying the extensive listing of the home’s special features. The brochure usually includes multiple pictures of the property.
NextSearch – The property is shown on the home page of NextRE website among the featured properties. NextRE’s property search engine, NextSearch, daily attracts the most buyers and has the most activity among all the regional real estate brokers, with over 389 active search sessions per day, averaging 11 minutes each.
Image Gallery – We prepare an extensive photo gallery of the property and make it available online via our website.
MLS – The property is included in the Realtor’s Multiple Listing Service (MLS) where all real estate agents in our tri-state area can see the property and make it available to their customers.
Consumer Websites – Through MLS, the availability and details of the property are made available on realtor.com, delawareonline.com, philly.com, as well
as websites of other participating real estate brokerages such as remax.com, pattersonschwartz.com, weichert.com, prudential.com, century21.com, and many others.
Publications – Advertising in publications to give the property exposure at the regional and national level.
Electronic Direct Mail – Promotional mailing are periodically sent to our vast database of potential buyers, brokers and newly acquired up-market consumer lists.
Printed Flyers – Flyers printed in full-color are produced for distribution to agent inquires and made available (along with CD of Video Tour) in the seller’s home for visiting potential buyers.
Coordinator – In addition to the NextRE Sales Agent, a Listing Coordinator is assigned to the seller. The Coordinator’s responsibility is to stay on top of all activity, provide on-going communication and help throughout the entire time the home is on the market.
Home Showings – The home is listed with our Appointment Center to track, document, coordinate and report on the showings of the property by all agents. The seller is provided with weekly feedback of appointments and showings of the home as well as direct access to the appointment management system.
NextRE stands for the highest professionalism standards, earning a reputation for market knowledge, teamwork, honesty, and prompt, courteous service. We work with the buyers’ agents to ensure that all prospects have the financial capabilities to purchase the home; and providing an educated and professional agent to conduct all tours of the home, no matter who represents the buyer.
