| Saturday, July 17, 2010 |
| Realtors' Edge - July 17, 2010 |
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Dear REALTOR: Welcome to Realtors' Edge whose purpose is to ascertain that as a professional agent you are well informed about things that can impact your income, your reputation and your career, by providing the best of news and perspectives on key issues that affect the real estate industry. We make you smarter!
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| July 17, 2010 / Volume 2 / Number 23 |
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| U.S. home prices, including distressed sales, increased by 2.9 percent compared to the same month last year, according to CoreLogic in its monthly index. |
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 May was the fourth straight month prices showed a year-over-year increase.
"Home price appreciation stabilized as home buyer tax credit-driven sales peaked in late spring," says Mark Fleming, chief economist for CoreLogic.
"But given that the labor market and income growth remain tepid, we expect prices to moderate and possibly decline the rest of the year."
Source: CoreLogic (07/13/2010)
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“Real estate has shifted.”
“Today’s buyer is more educated than ever before.”
These statements echo throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer. |
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 It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves where consumers are already interacting: online and through social media.
Real Estate Marketing Reboot is a one-day course that expands on marketing fundamentals, teaching students everything from branding and relationship marketing to social media technologies and practical business-building tips.
To illustrate the concepts behind the development of Real Estate Marketing Reboot, I talked with Dominic Cardone, ABR®, CRS, GREEN, a broker in Media, Pennsylvania, in this month’s column. Cardone worked as a subject matter expert to help REBAC build a course that accommodates the new generation of buyers and incorporates the methods they use to find information and buy real estate.
“The way consumers obtain real estate information is changing,” says Cardone. “It used to be enough to advertise in the daily newspaper as a REALTOR®. Now you need to be in the places where consumers are communicating, seeking entertainment or obtaining news and information.”
And like today’s consumer, the course is ever-evolving and it is best when it produces an open forum for students to share ideas and best practices.
“It focuses on marketing through new technologies and reaching buyers on the Internet and through social media,” says Cardone. “It’s important to understand though, that low-tech marketing can be just as effective for agents. There is value in a mix of online and face-to-face networking.”
The increasing number of agents interacting with consumers and peers online every day means an adjustment for brokers as well. While these marketing methods can mean more business for agents and an opportunity for their brokers, they come with a new level of legal and liability issues.
“It can be intimidating for a broker if he or she has a lot of successful agents to keep track of,” says Cardone. “Brokers have a responsibility to encourage their agents to obtain the education and training necessary to not only increase their business, but to stay on the right side of the Code of Ethics and license laws in the process.”
Covering a range of topics from best practices to personal branding, the course counts as elective credit towards earning the Accredited Buyer’s Representative (ABR®) designation and was designed with buyer’s agents in mind. Many of the techniques, however, are not unique to buyers and can be utilized on the selling side as well.
Students interested in signing up for the new Real Estate Marketing Reboot course can visit www.coursecalendar.com to find a course in their area or log onto rebac.net to learn more.
REBAC report by Marc Gould. Marc Gould is the executive director of The Real Estate Buyer’s Agent Council (REBAC). A wholly owned subsidiary of the National Association of REALTORS® (NAR), REBAC is the world’s largest association of real estate professionals focusing specifically on representing the real estate buyer. With more than 40,000 active members, REBAC awards the Accredited Buyer’s Representative (ABR®) designation to REALTORS® who work directly with buyer-clients.
For more information, visit REBAC.net. / Printed by permission of RISMEDIA. July 16, 2010. |
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In fact, you receive 100% commission and pay no other transaction fees whatsoever, regardless of the number of transactions you have throughout the year.
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 Here are 9 more reasons why you should consider becoming an NextRE Associate and take the hassle out of your real estate business:
l. No waiting period to receive your commission checks – NextRE issues you a check at the settlement table, or with the receipt of bank deposit slip from settlement.
2. You are free to use any mortgage or title provider you wish to work with – And never suffer a penalty in your commission
3. You get lead flow at no referral fees or splits – You will have superior technology for marketing and sales support, lead management and referral systems
4. You pay a single fee even if you are a multi-state licensed agent – The same fee covers you in NJ, PA, DE and MD at no additional cost or lost commissions
5. You don’t have to attend mandatory sales meetings – You set your priorities and pick and choose what is of benefit to you
6. You only pay an annual membership fee – Paid in monthly ($325) installments or lump-sum at closing of your first transaction (discounted to $3,250); plus a small errors and omissions insurance premium
7. You earn bonuses when you bring along other agents – Two months worth of fees (aprox. $650 for each agent); received as credit against your annual fee or cash.
8 You will have the option of a personal, custom MLS / IDX website – Yours to do real estate business the right way from the first day of affiliation
9. You will have availability of insurance – Health, disability, accident and life insurance, through our financial partners at affordable group discount rates.
There’s more! Make that one phone call to take the hassle out of your real estate business while vastly improving the quality of your life! Reach us confidentially by calling (877) 994-6398 ext 321, or associate@NextRE.com.
-- Click HERE for a brochure of NextRE's 100% Agent Commission Program.
-- Use this APPLICATION form to become a NextRE Associate.
The solution for keeping money in Realtors’ pockets instead of the brokers’ |
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NextRE, Inc. - 221 North Broad Street, Middletown, DE 19709 (877) 994-6398 / associate@NextRealEstate.com |
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